Tracker

Kevin Fitzgerald’s latest Tracker spot scooped an Orchid this month. A visually rich story about the man behind the legend that Ray Charles became

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UncategorizedJo Reidy
Prudential

It’s done!

Postproduction on Lowe Cape Town’s latest Prudential commercial is finished!

The film, shot entirely on location in remote Madagascar, using only local cast, is a tale that showcases the importance of consistency.
Casting and scouting started in early November in the peak of the cyclone season and took us from the NW to the NE coast in search of the perfect village and cast.

Capturing and staying true to the authenticity of the people and their world was the goal. A small hit team, headed up by Alard De Smidt on camera with Jason Hearn shooting second camera and all water photography, worked tirelessly to produce the beautiful and sensitive piece.

Thanks to all involved for the endless effort and hard work.

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UncategorizedJo Reidy
Santam

The new year started with a commission from King James to direct their new Santam ad. The job was shot in Slovenia through Bas Productions and the cast consisted of an international ensemble from Europe and the UK.The film, a subtle look into the idiosyncrasies that make South Africa a “one of a kind” country requiring “one of a kind” insurance, was beautifully crafted by German DP Julian Hondorf and art director Katja Soltes. The production value and attention to detail from Bas and their team was outstanding. We love Slovenia!

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UncategorizedJo Reidy