It’s done!

Postproduction on Lowe Cape Town’s latest Prudential commercial is finished!

The film, shot entirely on location in remote Madagascar, using only local cast, is a tale that showcases the importance of consistency.
Casting and scouting started in early November in the peak of the cyclone season and took us from the NW to the NE coast in search of the perfect village and cast.

Capturing and staying true to the authenticity of the people and their world was the goal. A small hit team, headed up by Alard De Smidt on camera with Jason Hearn shooting second camera and all water photography, worked tirelessly to produce the beautiful and sensitive piece.

Thanks to all involved for the endless effort and hard work.


UncategorizedJo Reidy